敢試就被看見
A visibly rewarding creative foray into Disney Dare to try: 走進香港迪士尼創作之旅
Inside Chloe’s sketchbook is a cast she has moulded herself — characters with sharply drawn personalities and stories all their own. Immersed in fiction from an early age, Chloe has always been drawn to adventure and fantasy, including many of Disney’s classic stories. Writing scripts and inventing characters is the part of creative work she loves most, driving her ambition to command a brand of original characters one day as intellectual property entirely under her name. Her choice to take the Bachelor of Arts with Honours in Creative Advertising and Media Design at HKMU was a deliberate step in that direction to pursue marketing strategy and media studies. When she heard about the Hong Kong Disneyland contest last summer and learnt that the top prize was an internship, she threw her hat into the ring — and came out on top.
談起創作，沁愉最喜歡編寫劇本和設計人物，她 的畫冊裏畫滿了外型鮮明的角色。她希望將來成 為一位原創角色設計師，打造屬於自己的角色品 牌（ IP ）。自小沉浸於小說世界的她，尤其鍾情冒 險與奇幻題材，包括多個迪士尼經典故事。她選 讀都大創意廣告及媒體設計榮譽文學士課程，正 是希望深入學習市場策劃與媒體運作，向夢想進 發。去年暑假當她得悉香港迪士尼首次舉辦這個 比賽並知道獎品是一個實習的機會後，便鼓起勇 氣踏上賽道，最後更脫穎而出，令她喜出望外。
The character that found her
選擇有共鳴的角色
During her internship with the Hong Kong Disneyland merchandise team, Chloe and her colleagues created a fresh themed line of products, including plush key chains, water bottles, postcards, pouches and T-shirts. She proposed Stitch as the main character because the story of the alien and his young Hawaiian friend Lilo had moved her deeply since childhood. In the tale, Lilo is isolated for her quirky, free-spirited ideas. For Chloe, Stitch’s name also suggests an image of mending: he enters Lilo’s life, ends her loneliness and becomes her companion. It struck a deep chord in Chloe, whose own childhood was spent absorbed in fantasy worlds, struggling to find kindred spirits and to be understood. “I came up with the line ’Stitch Up the Spring’ as a nod to his name. The key that unlocks spring has gone missing, and Stitch sets off to look for it and bring spring back to the forest.”
在香港迪士尼商品部實習期間，沁愉與團隊負責 創作一套全新主題的系列商品，包括毛公仔掛袋 飾物、水壺、明信片、小物袋和 T 恤。她提出以 史迪仔（ Stitch ）為主角，皆因這個關於夏威夷女 孩妮露和外星生物史迪仔的故事，自小已深深打 動她。 她解釋，妮露因趣怪跳脫的想法而被排擠，而名字 有「縫合」之意的史迪仔出現後，成為她的伙伴， 令她不再孤單。沁愉自小愛在魔幻故事世界中流 連，其喜好往往不被人理解，因此對這個故事深感 共鳴。「我將系列命名為 Stitch Up the Spring ，與 『縫合』的概念呼應。開啟春天的鑰匙不見了，史 迪仔踏上尋找之旅，為森林找回春天。」
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