專題故事 Feature Story
From storyboard to meeting room
從獨自創作到團隊協作
Mr Justin Chan Wai-yin, Merchandise Operations Integration Manager at Hong Kong Disneyland Resort (HKDL), explains that HKDL staged its first tertiary illustration contest last year to mark the resort’s 20th anniversary, inviting art and design students from selected institutions to showcase their talent. He was glad to have Chloe on board. “We learnt that Chloe’s favourite Disney character was Stitch — and as Stitch is hugely loved by fans, the choice of main character for the line came together quickly,” he says. “We gave Chloe space to explore, and it’s been a delight to see her work with the team to give a new take on Stitch.” HKDL will also donate a portion of the proceeds from merchandise sales related to the project to HKMU, to establish a scholarship that supports talent development and stir creative energy in the community. Ms Sammi Yuen Wan-kiu, Associate Manager, Product Development of Merchandise at HKDL and Chloe’s direct supervisor, says that within the short span of two months, Chloe has taken part in every stage from concept to product design. She credits Chloe for bringing fresh ideas and perspectives to the team. The response since launch has been encouraging, with some guests visiting the park specifically to buy items from the line. Ms Yuen is glad to see how Chloe has grown. “She was a little shy at the start of the internship, but as her confidence grew, she ended up presenting her own product line to dozens of colleagues at the department meeting.” Chloe says she carries a lesson acquired from her HKMU programme: ideas alone are not enough — you have to know how to execute them, to make them “land”. During her internship, the timing was right. Her coursework had taught her the relevant design software, letting her apply what she had learnt straight away.
香港迪士尼樂園度假區商品營運綜合策劃經理陳偉賢先生 表示，度假區去年適逢 20 周年，遂首次舉辦大專插畫比 賽，邀請本地大專院校藝術及設計系學生參加，讓他們展 現創意和才能，很高興因此有機會讓沁愉成為團隊一員。 他說：「我們知道 Chloe 最喜歡的迪士尼角色是史迪仔，而 史迪仔亦深受粉絲喜愛，因此很快便決定由他擔當商品系 列主角。我們給予 Chloe 發揮創意的空間，樂見她與團隊 合力為史迪仔創作了新形象。」香港迪士尼將該項目商品銷 售的部分利潤撥捐都大，以設立獎學金，支持大學培育人 才，期望為社區注入創意和想像力。 沁愉的直屬上司、香港迪士尼樂園度假區商品企劃副經理 阮韻橋女士說，在短短兩個月內，從概念構思到產品設計， 沁愉都全程參與，讚賞她為團隊帶來嶄新想法和多元視 角。商品推出後大受歡迎，有遊客更專程入園購買。她很 高興看到沁愉的成長：「她在實習初期略顯害羞，但隨着經 驗累積，後來已能在數十人的商品部會議中，自信地介紹 自己設計的產品系列。」 沁愉說，大學課程讓她深刻體會到不能空有構思，還要懂 得將想法具體執行和「落地」；而在實習期間，大學剛好教 授相關的設計軟件，讓她能即時學以致用，在工作時更加 得心應手。
沁愉、陳偉賢先生（右）和阮韻橋女士（左）喜見「 Stitch Up the Spring 」系列商品大受歡迎。 Chloe and Mr Justin Chan (right) and Ms Sammi Yuen (left) are happy to see the “Stitch Up the Spring” products gaining popularity.
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